Appable CRM was founded by Chris, a Salesforce-certified architect with 20 years of experience in the financial services industry.
With a deep understanding of the unique challenges facing financial institutions, Chris brings a rare blend of technical expertise and industry insight. As a seasoned Salesforce professional, he specializes in SFDC configuration and development, data architecture, and building seamless, data-driven customer experiences across contact centers and operations.
He has served as a trusted consultant and technical lead for enterprise financial institutions, delivering complex, end-to-end Salesforce implementations across wealth management, commercial lending, retail banking, insurance, and mortgage. With a hands-on approach and a strategic mindset, he’s led cross-functional teams, shaped scalable architecture, and delivered intelligent, high-impact solutions tailored to the needs of large financial institutions.
